Aha! Alan Partridge has finally got the recognition he has always craved – a golden statue in the middle of Norwich.
Ardent Partridge fans Nick Dutton and Gavin Fulcher were behind the larger than life “gift to Norwich”.
Sculptor Mr Fulcher said: “It was just a bit of fun really. I think during this time we could all do with a bit of light relief.”
The pair denied the 11ft (3.3m) figure was a publicity stunt for Partridge’s latest podcast produced from his shed.
The duo, who are self-employed sculptors in the film industry, designed and created the cold cast brass statue between work commitments over the last three years.
They based the dimensions on a friend who was a “similar size and build” to 5ft 9in (1.75m) actor Steve Coogan.
After deciding on the pose, Mr Dutton set to work sculpting a Partridge portrait while Mr Fulcher worked on the body details, including an argyle sweater, loafers and bespoke Partridge blazer crest.
Mr Fulcher added: “When you go to uni and meet new people, you say you’re from Norwich and people instantly mention Alan Partridge.
“He is so synonymous with the city, and the people have taken to him too.”
“All national treasures have a podcast”, Partridge said.
“If David Dimbleby has one, then of course I needed to make one.”
The Bafta award-winning character, born in King’s Lynn, Norfolk, made his debut appearance in 1991 as a sports presenter on BBC Radio 4’s On the Hour.
He moved on to television with programmes including The Day Today, Knowing Me Knowing You and I’m Alan Partridge.
The statue will remain outside The Forum until Sunday.